In a remarkable twist that still catches us off guard, Hyatt continues to astound with its press releases announcing yet another addition to its ever-expanding lineup of all-inclusive resorts. However, we quickly recall that Hyatt's acquisition of Apple Leisure Group two years ago thrust it into the role of a major developer in the all-inclusive sector. Just yesterday, Hyatt unveiled its ambitious plans for the upcoming Secrets Playa Blanca Costa Mujeres, a lavish 509-room resort set to open its doors later this year. This development not only bolsters Hyatt's presence in Mexico but also solidifies its brand footprint in the realm of all-inclusive luxury.

Nestled along a serene stretch of the Costa Mujeres coastline, a mere 12 miles north of Cancun, Mexico, Secrets Playa Blanca Costa Mujeres promises to captivate visitors with its unrivaled setting on a powdery white-sand beach. Enthusiastic guests will have access to the world's second-largest barrier reef, offering a plethora of aquatic adventures, including snorkeling, kitesurfing, swimming with majestic whale sharks, scuba diving, and exhilarating sport fishing expeditions.

Javier Coll, the group president overseeing global business development and innovation for Inclusive Collection at Hyatt, remarked, "The demand for luxury all-inclusive experiences in Mexico remains resoundingly high among our guests, members, customers, and owners." Coll further emphasized, "We are leveraging this demand by strategically expanding our brand presence in both new and existing destinations, capitalizing on our current momentum and delivering exceptional value to our present and future owners. Mexico has played an instrumental role in our development success, and we recognize the tremendous potential for further growth within the region. By collaborating closely with our esteemed partners, we eagerly anticipate surpassing all expectations in the luxury all-inclusive segment with the highly anticipated unveiling of Secrets Playa Blanca Mujeres."

Upon its grand opening slated for the culmination of 2023, Secrets Playa Blanca Costa Mujeres will boast 509 exquisitely appointed suites, each adorned with captivating local artwork and furnished with organic materials sourced from the surrounding area, fostering an atmosphere of authenticity. Additionally, the resort will feature a select range of elevated Preferred Club accommodations, providing an enhanced level of opulence. These exclusive offerings include swim-out suites, privileged access to the Preferred Club Lounge, an oceanfront beach club, and an extraordinary pool adorned with verdant foliage, reminiscent of a tropical jungle.

For gastronomical enthusiasts, Secrets Playa Blanca Costa Mujeres presents a tantalizing array of nine dining establishments, including six à la carte gourmet restaurants, a delightful buffet, a charming café, and an inviting grill. Here, extraordinary culinary experiences await, from immersive kitchen tours that allow guests to meet the master chefs to engaging cooking classes, enticing tequila and wine tastings, and a French restaurant boasting one of the destination's most extensive wine collections. With the inclusion of Unlimited-Luxury, guests will relish in gourmet dining, unlimited access to top-tier spirits at seven bars and lounges, ranging from swim-up to an elegantly adorned music lounge, as well as an extensive array of daytime and nighttime entertainment options.

Moreover, patrons will revel in an array of world-class amenities, including the state-of-the-art Secrets Spa by Pevonia, where wellness and indulgence intertwine seamlessly. The resort also provides a generous 8,000 square feet of dedicated space for meetings and events, equipped with cutting-edge facilities to cater to diverse needs. Couples envisioning their dream wedding will find a plethora of enchanting ceremony and reception locations, accommodating up to 400 guests. These include a romantic beachside canopy, an inviting infinity pool terrace, and a host of other remarkable settings. All guests will have the privilege of accessing four stunning swimming pools, including two infinity pools overlooking the mesmerizing Caribbean.